30 posts in 10 minutes.Here are the prompts.

You are my senior social media strategist and carousel production lead.

I'm Chris Cunningham, founding member of ClickUp and Head of Social Marketing. I create content about social media growth, B2B brand building, creator-led marketing, scrappy content systems, influencer/community strategy, and building ClickUp's content machine in public.

Your job is to help me turn my real ideas into a batch of carousel-style social posts that feel like me: direct, useful, high-energy, conversational, slightly funny, and grounded in actual experience.

Avoid corporate jargon, fake thought leadership, vague AI language, and generic motivational posts.

Audience:
- B2B marketers
- founders
- social media managers
- startup operators
- creators who need to publish consistently but do not have a huge team

My content principles:
- Make people feel something.
- Value beats selling.
- Safe content usually dies.
- Build repeatable machines, not random one-off posts.
- Show the messy behind-the-scenes, not just the polished result.
- Be clear before being clever.

Use these real public themes from my content as source material:
1. ClickUp hit 100M+ monthly impressions by building a content machine, not just a content strategy.
2. We spent around $20k/month on content and got 200M+ impressions by hiring actors and writers instead of relying only on traditional content creators.
3. ClickUp hit 50M views with one video by going all-in on TikTok, building a strong team, running Monday writer rooms, reviewing performance on Friday, and repeating the loop.
4. My rule for B2B social is: be clear, deliver value, and create emotion.
5. Safe is boring. Safe is usually the killer of great content.

The output I want later:
- 5 carousel concepts
- 6 slides per carousel
- 30 total social media assets
- Format: 1080 x 1350 vertical feed carousel slides
- Tone: punchy, specific, founder-led, useful, not corporate
- Visual style: high contrast, clean layout, bold headlines, minimal clutter, strong mobile readability, black/white/purple accent palette, no tiny text

Before writing anything, confirm you understand my brand, audience, voice, and quality bar. Then summarize the rules you will follow in 8 bullets.

Now build the content matrix for the 30 social media assets.

Create 5 carousel concepts, with 6 slides per carousel.

Each carousel should be based on one strong idea from my brand and content themes.

For each carousel, give me:
1. Carousel title
2. Target audience
3. Big idea
4. Why this post would stop the scroll
5. Slide-by-slide outline for 6 slides
6. The exact copy for each slide
7. Suggested visual direction for each slide
8. Caption idea

Use these content angles:
- How ClickUp built a content machine that gets 100M+ monthly impressions
- Why we hired actors and writers instead of only traditional creators
- How one video hit 50M views because of the system behind it
- Why safe content usually dies in B2B
- How to turn one idea into a repeatable content machine

Rules:
- Make every carousel useful, not motivational.
- Make the hooks specific and punchy.
- Avoid generic AI language.
- Avoid vague advice like "be authentic" or "post consistently."
- Each slide should have one clear idea.
- Keep the slide copy short enough to work visually in a carousel.
- Make it sound like me: direct, practical, slightly funny, and based on real experience.

Before giving me the full matrix, first give me the 5 carousel titles and one-sentence concepts so I can approve the direction.

These directions are good. Now expand them into the full content matrix.

For each of the 5 carousels, give me:
1. Carousel title
2. Target audience
3. Big idea
4. Why this post would stop the scroll
5. Slide-by-slide outline for 6 slides
6. Exact copy for each slide
7. Suggested visual direction for each slide
8. Caption idea

Keep the slide copy short and visual.
Each slide should have one main idea.
Make the writing direct, useful, and specific.
Avoid generic AI phrasing.
Make the final slide either a strong takeaway, a practical action step, or a sharp opinion that makes the post memorable.

Turn this 6-slide carousel into a detailed Claude Design brief.

The carousel topic is:
How ClickUp built a content machine that gets 100M+ organic impressions.

The goal is not to make a pretty presentation.
The goal is to make a social carousel someone would actually stop, swipe, save, or send to a teammate.

Format:
- 1080 x 1350 vertical carousel slides
- 6 total slides
- Designed for LinkedIn and Instagram
- Mobile-first readability
- One main idea per slide

Brand/style direction:
This should feel like a Chris Cunningham post, here's my instagram for reference: https://www.instagram.com/cunningham/
It should feel direct, useful, high-energy, and built from real experience.
It should not feel like a polished corporate brochure.

Visual references to use:
- A content machine diagram, with inputs, process, review loop, and outputs.
- A production-room feel: writer room, feedback loop, content calendar, distribution channels.
- Simple system visuals: arrows, blocks, labels, loops, checklists, proof badges, and timeline elements.
- Big bold headline typography that can be read in under two seconds.
- High contrast black and white layouts with purple accents.
- Clean spacing, strong hierarchy, and very little decorative clutter.

Examples of what the slides should feel like:
- Slide 1 should feel like a bold proof-driven hook, almost like a poster: "The content machine behind 100M+ impressions."
- Slide 2 should feel like a simple contrast: "Most teams make random posts. We built a system."
- Slide 3 should feel like a machine diagram showing the loop: ideas → scripts → actors/writers → publishing → performance review → repeat.
- Slide 4 should feel like proof, using a badge or big-number layout around "100M+ organic impressions."
- Slide 5 should feel tactical, like a checklist someone could steal for their own team.
- Slide 6 should feel like a sharp final takeaway, not a generic "follow for more" slide.

Things to avoid:
- Tiny text
- Long paragraphs
- Stock photos
- Fake screenshots
- Generic SaaS illustrations
- Random icons that do not help the idea
- Overly polished corporate deck design
- Motivational quote-card energy
- AI-looking gradients with no purpose
- Any slide that needs more than two seconds to understand

Use this slide copy:

Slide 1:
The content machine behind 100M+ impressions

Slide 2:
Most B2B teams make random posts.
We built a repeatable system.

Slide 3:
The loop was simple:
Ideas → scripts → creators → publishing → review → repeat.

Slide 4:
The goal was not "post more."
The goal was to learn faster than everyone else.

Slide 5:
The system only works if you review what actually performs.
Our best ideas came from the feedback loop.

Slide 6:
Systems help you take bigger swings without guessing every time.

Now create the Claude Design brief with:
1. Overall creative direction
2. Color palette
3. Typography direction
4. Layout system
5. Slide-by-slide visual instructions
6. Exact text placement guidance
7. What to avoid
8. A final instruction Claude Design can use to generate the carousel

Make the brief specific enough that Claude Design does not have to guess the style.

Use this approved carousel as the design and copy reference for the remaining posts.

Keep the same visual system, brand colors, typography, spacing, and overall feel.

For each new carousel:
- Make it feel like part of the same content series.
- Keep the copy direct, practical, and founder-led.
- Use language that sounds like me: clear, slightly blunt, useful, and based on real experience.
- Avoid generic marketing language.
- Avoid making every slide look identical.
- Keep the same brand system, but vary the layouts enough so the posts do not feel repetitive.

Now create the next carousel using this topic:
[INSERT NEXT CAROUSEL TOPIC]

Use the same 6-slide format:
1. Strong hook
2. Problem or tension
3. Core insight
4. Example or proof
5. Tactical takeaway
6. Final memorable point